
Originally published at michaelludden.substack.com
The Journey Continues...

I never shared this news with my substack, so with apologies please allow me to share the news here, originally posted to social media January 21st - and I'll tease that more news will come soon, which I'll post here first to make up for this delay:
After an incredible journey leading marketing at Turso, where we achieved a whole company pivot to launch the Turso platform - going from zero users to over 50,000 with tens of thousands of paying customers in under eighteen months - I'm energized to explore what's next.
Turso has made the difficult choice to go "back to the lab" and refocus on an aggressive rewrite of a beloved database technology - a decision I agree with on a strategic level by the way. But, that also means growing and positioning the existing platform takes a back seat, and I am one of the casualties of this shift.
To be clear, I love this team and I'm still an advisor and shareholder. As such, obviously I feel invested in their success, but I also have a high belief in it. With Glauber and Pekka at the helm, Turso stands a fantastic chance of achieving this ostentatious goal.
For my part, I'm considering opportunities to lead marketing for ambitious organizations - particularly those ready to reshape their category, scale rapidly, or navigate market transformation. My sweet spots include technical product positioning, aligning teams on vision, and frankly just getting sh*t done. I'm a builder at heart, and I'm always seeking challenges with teams I can meaningfully help out.
While I'm already starting to engage in a few conversations, if you'd like to chat with me, send me a DM!
Thanks to everyone at Turso, past and present, for being great partners and collaborators over the years.
Onward 🚀